Reading Bakery Systems Hires Industry Veteran David Welch as Sales Manager, Europe
Reading Bakery Systems (RBS), a global leader in snack production systems, has appointed baking industry veteran David Welch as the new Sales Manager for Europe. In this role, David will be responsible for selling RBS equipment and process solutions to clients across the region.
“David brings a wealth of biscuit, cookie, and cracker experience, which will expand our already strong position in the European snack market. His deep process and technical knowledge will undoubtedly make him a key contributor to the ongoing growth of RBS and our customers in Europe.” said Joe Pocevicius, Director, EMEA & APAC for RBS.
Welch is a senior engineer with more than twenty years’ experience in food manufacturing, primarily focused on biscuit, cookie, and cracker production. Prior to joining RBS, he held numerous positions including Commissioning Engineer, Engineering Project Manager, and Chief Engineer at Baker Perkins. Additionally, he worked as Engineering Project Manager at Cerealto, overseeing the implementation and start-up of a new facility.
Welch holds a bachelor’s degree in mechanical engineering from Aston University, Birmingham, UK.
To learn more about RBS or our employment opportunities, visit www.readingbakery.com, call +01 610.693-5816 or connect with us on social media.
Jim Warren, VP, Exact Mixing, Named BEMA Chairman
After being on the BEMA board for 10 years, we are excited to announce that Jim Warren was named Chairman of the BEMA Board in June 2022. BEMA, the Bakery Equipment Manufacturers Association, has been an important resource to RBS over the years, helping to build relationships with many customers including Pepperidge Farm, Kwik Trip, and TreeHouse Foods, as well as with prospects in the current pipeline.
Chair, Jim’s primary roles will include: serving as industry spokesman, planning and hosting the annual convention, leading the Board of Directors and Executive committees, and, along with the rest of the board, making all major operations and financial decisions of BEMA. He will serve a one year term in this position.
This is not only an important honor for Jim, but also for RBS. Jim’s appointment as the leader and spokesperson of this forward-thinking industry association, reflects positively on our well-earned reputation as an innovation and thought-leader of the Baking Industry.
As Jim reflects upon his decades in the industry, he values the relationships he’s made most. “We are all in this together,” he says. “The baking industry is unique in that people and companies support each other when possible. Even competitors. A growing vibrant industry is good for everyone.”
After decades in the snack industry, what are Jim’s favorites? “Any and every product made on Exact and RBS equipment! Yes, I make my personal snack purchasing decisions based on equipment used to make the products. I know, I know, it’s a little obsessive compulsive, but…”
RBS Continues Its Virtual Snack Seminar Series
The RBS Seminar Series in 2023 will continue to feature innovations in processing technologies and new snack products. These virtual events allow you to see the latest from our team in the comfort and safety of your home or office.
We look forward to connecting with you… virtually!
